DNN official guidelines for PR news publication on digital news channels.
What We Publish:
Official company press release from any part of the world.
Brand or product launch, news business tie-ups, events, company achievements, growth stories, award and interviews.
Any Government or semi-government official news or statement.
Individual achievements, stories on a social cause, public opinions.
We Do Not Publish:
Any article which may be offensive, defamatory, obscene, abusive, pornographic, abusive, hurtful or personal in nature.
Any content which may incite violence or constitute sensitive information that forms a part of the National Security.
Content containing appealing to the people for depositing money for any unknown business or activity.
Any sort of gambling.
Content containing criticism against any gender, religion and political party.
Images and Word count:
700 (seven hundred) words are the maximum limit for pr news publication on English news channels.
1000 (one thousand) word limit for Hindi, Marathi, Tamil, Bengali and any other Indian regional language.
You can share a maximum of 02 images in landscape size. We do not accept selfies or portrait size images.
Images that are relevant to the content are allowed. In any case, unrelated images will not get published.
An image should be in landscape format. Recommended sizes are 678X381 (pixels) or 1200X628 (pixels).
Image captions are mandatory in case the image is containing more than one person.
Images with text overlay are not allowed. A simple company logo (png) over the image is allowed.
Logo Size on the image should not exceed 150×150 pixels.
Web Links:
You can insert a maximum of 02 external links within the content with a no-follow link.
A single external link is allowed for the channels that allow do-follow links.
No links are allowed in case of wired network distribution.
Links should be authentic like the company’s website or reputed websites. Social Media links are not recommended.
Content & Publication Guidelines:
A. Headlines
Headline and sub-headline are mandatory with every news article.
The headline should not exceed 80 characters; the subheadline should not exceed 160 characters (including spaces).
It is recommended to have shorter headlines for better results in search engines.
Hashtags # are not allowed in headline and sub-headline.
B. Proofreading & Fact Checks
The news content will be validated based on a fact check by DNN team.
Revenue figures, if any, should be reproduced on Company Letterhead. If the figures are not reproducible, we will not carry them in the news.
Proofreading shall be done and we may suggest some changes to make the content more newsworthy.
C. Pre & Post Publication
We will share a preview link and after approval from the client, it will get published and distributed.
No changes or addons are allowed post-publication.
A publication report will be shared with the client within 7 working days from the date of publication.
D. Publication TAT
No publication will be done on Saturday and Sunday.
PR News publication will not be on any Government/Public holiday.
It will take 7-10 working days to publish an article on a premium digital news channel.
3-5 Working days are required to publish an article under DNN PR news packages.
E. Video Links
Video links can be inserted within the content depending upon the editorial guidelines of the particular news channel.
Only relevant and professional YouTube videos are allowed.
F. Content Authority Letter
A content authority letter needs to be signed by an individual or an authorized company representative.
G. Publication Authority & Editorial Guidelines
DNN reserve the rights to remove the published content in case of any forgery, legal complaints, the involvement of the company or an individual in any unlawful activity.
Editorial guidelines of the news channels vary from one publisher to another. For more information discuss with your relationship manager at DNN or else mail to [email protected]
