Potential clients searching for your products and services over Google may land to your competitor site. News article about your product/services published on premium news channels (tagged with keywords) will always appear on the top of search engine results. 

Your small business can’t be everywhere. With a digital presence, it can. Your business can be seen by thousands of potential customers in the search engines, on social media and in industry forums where people can learn what your business is about.

The first impression the customer gets of you and your business will last forever. In the real world, we can’t always control the impression we leave with customers as there are so many variables. You can, however, control your online reputation through your digital presence. A news article on reputed news channels will get your business noticed and will plant a good first impression in your industry and potential clients.