Party Cruisers India – The Darkhorse of Indian Event Management Industry
Party Cruisers India Limited (PCL) specializes in Wedding Management and Events Management business
Indian weddings, known for being larger than life affairs, were scaled back last year due to the COVID-19. The last year’s wedding season people opted for low key celebrations in smaller venues with less number of guests and rituals, however the wedding industry in India has started getting back at its peak. The overall definition of a wedding has been completely transformed and one of the pioneers to the transformation of the Indian wedding and event management industry is Zuzer and Rachana founded the ‘Party Cruisers India Limited’.
Founded in 1994, Party Cruisers India Limited (PCL) specializes in Wedding Management and Events Management business wherein the company offers a variety of wedding and event facilities. The Wedding Management Services range from pre-wedding, during the wedding, and post-wedding events like in-house designing, designation wedding event décor, floral trade, etc.
With a motto to create an “AWE” experience and an “AESTHETIC” ambiance for all its clients. PCL’s Event Services range from planning & marketing to production and décor etc. The company works on the initial conception (pre-event publicity, venue research & booking, transport), to turnkey production (set-up, on-site management, staffing, stage designing, entertainment), to post-event support (final material distribution, delegate attendance assessment, post-event report) – Zuzer says his team takes care of everything.
Through 26 years of significant experience and highly evolved event management, the Lucknowala duos sole objective is to offer clients a total hassle-free wedding management experience, provide their immediate family members and their guests with a personalized and professional treatment, have a range of services from creating and managing parameters that ensures very warm hospitality to wedding concepts and themes that make the dreams and family aspirations a reality.
Party Cruisers India Limited offers professional services through under registered brands “Vivaah”, “Vows-Away and Beyond”, “Event Factory” and “Live Space”.
VIVAAH conducts customary weddings in India and offers convenience, cost-effectiveness, the sheer variety of decor, ambiance options according to the prospective couple and their family members ‘desired place, location, budget, choices, and passion. It also offers all pre-wedding services for celebrations, events, trousseau, jewellery, place, location, gifts, etc.
VOWS-AWAY AND BEYOND conducts destination weddings in India and internationally, also offers similar services to that of VIVAAH.
EVENT FACTORY conducts Corporates Events, Corporate Meetings, Parties, Corporate Seminars, Conference Management, Luxury Brands, Product Launches, Lifestyle, Fashion Events, Exhibitions, Fairs, Entertainment Show Management, Pan-India Ground Activations, and Artist Management services in India.
LIVE SPACE wherein the company offers a feeling of Aliveness during the process of conducting a particular event. Zuzer says “We create an emotional connecting atmosphere, whether with clients or other prospects. We also carefully consider the event concept, design flow, venue, décor, and guest journey. Events like Marriages, Social Functions, Awards Ceremonies, Live Entertainment Shows, Road Shows, Brand Launch, Food Festivals, etc. come under the category of live events. Our services under the ―Live Space”
Other than the in-house brands, the company has a successful franchise model, Rachana says that the company believes in a Profitable Partnership Model giving many opportunities to people who would like to partner with us. To retain and respect the identity of each individual who chooses to partner with us, we encourage and explore ideas together and pay keen attention to every detail where strict adherence to the quality of the services we give to our clients excels every time. Whenever any person choosing a partner with us, would not only get to use our brand name’s but also gain experience and expand themselves as Brands come with 16 plus years of mega experience in giving Signature Weddings to the clients.
The company has some of the biggest and most successful testimonials of clientele and past work under its kitty like Salman Khan’s 50th birthday celebration, Shahid Kapoor’s wedding, Arpita Khan‘s wedding at Falaknuma Palace in Hyderabad & Reception – Taj Land Ends in Mumbai and many more elite events.
With the agenda to create maximum value for the stakeholders and investor, PCL enjoys the competitive edge with a strong and established brand name, profitable franchise model, Diversified business operations and revenue base, and with the focus of increasing reach within India and on International Wedding Management Party Cruisers India is poised for growth in the Indian Event industry.
The extravagant, glamorous weddings are an integral part of the Indian culture and the lure of the lavish tradition will continue to be stronger than the pandemic.