Digpu – PR News Agency in India – Our Story

It all started in 2014 when one of our Mumbai-based clients from the wellness industry asked us to publish and distribute a PR News on various news channels. We approached several major Indian and US-Based PR News Agencies for the same. Thereafter, we began publishing PR news articles for our other clients via the wire services. To our surprise, we found out that almost all the links got removed within a few months of publication. None of the wire agencies had any direct associations with the premium news channels and most of their news channel associations were low traffic websites. Not just that, the PR news agencies would showcase their own logo at the beginning of the news article.
Thus, even after spending millions on these publications via these PR News agencies and wire networks, we were not satisfied due to the unpredictable news publications and post-publication issues. Keeping in mind all these facts, we started building our own news network. A network that includes impactful and high traffic generated news sites of India.

Approaching The Media Industry

We then took it upon ourselves to change the shape of the existing Press Release industry. We began with approaching the state-level and regional news channels and journalists. We made direct associations with these news channels and now, we were giving them high-quality news content for publishing as well as paying them their due per publication. Over a span of a few months, some of these news channel partners began to undermine our efforts to make a new era of the Indian PR industry success with these regional players.

Simultaneously, we approached premium news channels of India and introduced them to the vast possibilities and future prospects of the PR News Industry in India. We also put forth our core idea of bringing about a current of positive news around the world so that peace and prosperity prevail. To our good fortune, all of them understood our vision and entered into official associations with us for News article publication and other deliverables.

PR News Industry in India Before And After Digpu:

Digpu News Network brought with it, a plethora of premium news channels in English, Hindi and 10 Regional Indian languages such as Bengali, Marathi, Punjabi, Telugu, Kannada, Assamese, etc among others. Before Digpu News Network entered the market, press releases and news article publication on premium news channels was no less than a dream. Even if some people managed to realise this dream, it came at a very high cost which could not be borne by everyone.

Digpu News Network made sure news publication on premium news channels of India would be affordable by all. To do that, we invested our time and efforts to make the deal a win-win for our clients as well as our news channel partners. Many times, we even had to struggle to keep the balance maintained between high-quality news content publication and affordable pricing. The present situation of the market is such that most wire agencies are lowering their prices to a bare minimum to remain valid in the market. However, assured publications and lifetime of the Press Release still remain an indispensable USP of Digpu News Network.

PR News In India  – Industry Facts

Since the inception of the news distribution industry, thousands of news agencies and wired services are engaged in the distribution of PR news content. But most  of them has any direct association with any news channels, resulting in the unpredictable news coverage.
Digpu News Network is the only company in the globe having dedicated pages on premium news channels like Hindustan Times, News18, Forbes India, Live Mint, Live Hindustan, HT Marathi, First Post, Money Control and many more.

By – Kunwar Devender Singh (Founder Member)

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