[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”600″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=”” limit_content=””][vc_column_inner column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”bigtext” text_uppercase=””]Our Story
Digpu Transformed The PR News Industry[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_column_text text_lead=”yes”]

Digpu introduced the mainstream media to the press release domain. We gave the industry a new yardstick of ‘Assured Publication’ and Customised PR News solutions. We transformed the tradional PR News to a new and effective solution by adding premium news channels.

In Nov 2018, we started collaborating with news channels of India.  By March 2020, we had partnered with 344 online channels including 30 highest traffic generating Indian news channels like Hindustan Times, News18, Money Control, Live Hindustan, Lokmat, First Post, Live Mint etc.

[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”step_3_4″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″][vc_row_inner limit_content=””][vc_column_inner width=”1/1″][vc_custom_heading]

Challenges & Solutions

[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”2″ mobile_width=”0″ width=”3/12″][vc_column_text]Our biggest challenge was the pricing. Premium news channels were already working with corporates in expensive prices. The cost was  INR 1.5-5 lakh per news article, which was quite far-fetched for startups and new enterprenuers. To resolve this issue, we signed exclusive deals worth $1 Million in FY 2018-19.Due to our long term associations, we were able to provide an affordable PR news solution to the country.[/vc_column_text][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”2″ mobile_width=”0″ width=”3/12″][vc_column_text]Our second biggest challenge was to educate startups, SMEs and entrepreneurs about how to showcase their achievements through our network. In the past 12 months, our team has interacted with over 3200 startps, new enterprenuers and SMEs with a conversion ratio of34%. We have published 1200+ blogs and news articles in the FY 2019-20.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”1″ bottom_padding=”3″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”100″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”0″ style=”inherited” column_width_pixel=”1200″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” css=”.vc_custom_1575884665958{border-right-width: 10px !important;border-left-width: 10px !important;}”][vc_column_inner column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ font_family=”font-134980″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ column_width_pixel=”700″][vc_custom_heading text_font=”font-762333″ text_size=”” text_space=”fontspace-111509″ sub_lead=”yes” sub_reduced=”yes” text_align=”text-center”]

Our Clientele

In 2018-29, we published 5k+ company  press releases, interviews and blogs.[/vc_custom_heading][vc_gallery el_id=”gallery-105056″ random=”yes” medias=”82993,82997,83013,82998,82996,82999,83006,83014,82995,83000,83001,83002,83003,83004,83005,83007,83008,83009,83010,82994,83021,83011,83012,83015,83016,83017,83018,84670,83019,83020,83022,83023,83024,83025,84666,83026,83027,83028,83030,83031,83032,83033,83034,83035,83036,83037,84665,84667,84668,84669,84671,84672,84685,84695,84673,84674,84675,84676,84677,84678,84679,84681,84682,84683,84684,84686,84687,84688,84689,84698,84690,84692,84693,84694,84706,84696,84697,84699,84700,84701,84702,84703,84704,84705″ explode_albums=”yes” filtering=”yes” filtering_full_width=”yes” gutter_size=”3″ inner_padding=”yes” media_items=”media|lightbox|original” screen_lg=”200″ screen_md=”100″ screen_sm=”80″ single_width=”3″ single_style=”dark” single_overlay_opacity=”50″ single_h_align=”center” single_padding=”2″ no_double_tap=”yes”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]